More Promotion

I just read a question on another site that I just couldn't believe. This person couldn't believe that people weren't buying her products. Then this person said that they didn't think they had to self promote their site, that people should just flock there and buy.
I think all of us are a little overwhelmed by the web at first, post and millions will see. The trick to getting seen is all in being found on the web. The other thing is most of us small home craft businesses do not become overnight successes online, in fact I don't know anyone who has. I know quite a few who are doing a good deal of online business, but they are working hard on their promotion 3 to 4 hours a day, everyday. Nobody cares about your business like you do so it's a job that only you can do. It's not bragging when you talk about your products, it's promotion.
Self promotion, we all do it when we talk to friends and family, now it's time to do it online to get others to go to our sites to have a look. The simple truth is that people can't buy from you if they don't know where you are or how to find you. It's up to you to tell people what you have to sell and where to go to find you. Then your descriptions and pictures have to do the rest because you won't even know that anyone is there and looking.